Out of Home Advertising Spotlight – Truckside Advertising

Truckside advertising campaigns are used to broaden the reach of a national, regional or local campaign. They add variety, frequency and value to a broadcast campaign or can stand alone as very efficient campaigns.

For those trying to "go green," truckside advertising is a great, though often overlooked, alternative to mobile billboards. Truckside ads are posted on working trucks that will be out regardless, while mobile billboards are on trucks that operate solely for advertising purposes.

Benefits of the Medium –

Truckside advertising can be used as a broad branding medium or as a target-specific medium (such as retail trading zone areas). If advertisers want to add a bit more to their truckside campaign, event promotional options can make great additions.

Truckside advertising is not bound to any demographic market or geographic location, so the reach is endless. This mobility allows for coverage where other types of OOH may not be available.

Truckside also provides the option of a national mass reach campaign, known as "Over the Road". This flexibility in campaign execution makes truckside advertising appealing to both large national companies and smaller companies alike.

Many national advertisers learned on the concept years ago when trying to get their brands in front of consumers in a timely, efficient manner. Truckside easily accomplishes that task because of mobility – an advertiser's message can travel from New York to Los Angeles on one media vehicle. Plus, posting full-color graphics to trailers allows for greater impact.

How It is Purchased –

* An advertiser can buy General Market GRP showing levels.

* An advertiser can purchase dedicated routes to reach specific demographic targets or geographic areas. These smaller routers make it an efficient medium for local and regional companies.

* "Over the Road" advertising can be used as a mass medium to reach markets across the US by purchasing a campaign along Interstate routes. It can also be used for regional coverage.

Markets Available –

Market availability is unlimited. About 95% of the US population can be reached using truckside advertising .

How it is Measured & New Technology –

Tracking systems (such as GPS) have been available for a number of years. However, new companies have emerged that measure audience circulation, impressions during a certain period, and other types of campaign auditing. Some fleet media companies offer online Internet systems allowing advertisers to pinpoint the location of their mobile fleet ads in real time. Some services can also provide data that can be interfaced with other databases to produce demographics by route, fleet or time of day.

SAMI (Satellite Automated Media Information) web-based technology, for instance, addresses the needs of agencies and advertisers by providing credibility through audience measurement and tracking. It allows advertisers to schedule, track, sell and audit their truckside advertising campaigns. Proof-of-performance reporting is available next day, including maps and digital photos. One company currently offering SAMI technology is Moving Images Media, with truckside advertising available everywhere in the US

Direct TV’s Technology Complements Its Programming

While it’s well known that Direct TV provides a wide variety of high quality programming on hundreds of television and satellite radio channels, not many people know about the impressive space age satellite technology that goes into delivering that programming to over fifteen and a half million subscribers.

While there are some types of technology that are available on special order, Direct TV also provides some pretty impressive technology to all of its subscribers regardless of which programming package they sign up for. The most basic technology is digital television. Television programming in digital format provides a vividly crystal clear picture in all but the worst weather conditions. That’s because digital television is easily cleansed of any interference that it picks up during transmission by Direct TV’s sophisticated satellite receiver equipment.

Direct TV also provides great user friendly software to all of its subscribers. User friendly software like the on screen program guide and Parental Locks make it much easier to handle the hundreds of channels that you could have available to you if you sign up for one of the larger programming packages. The on screen program guide is probably the piece of software that you’ll use the most. It displays a listing of all of the television shows and movies that you can choose among right on your TV screen. Along with each program, the on screen program guide will also provide you with information about the program- like who stars in it and what the plot consists of- in order to help you decide whether or not it’s something you might want to watch. While the on screen program guide is on the screen, the picture from the channel that the system is tuned to will continue to be displayed in a small window in the corner of the screen and the audio will continue to play over the speakers. That way you won’t have to miss anything while you’re looking around.

Direct TV’s Parental Controls help you to manage all of the channels, by providing you with tools to prevent your children from watching inappropriate programming. You can enact blanket rules, like blocking access to all movies with certain MPAA ratings, or you can block out specific programs and channels. Parental Controls are extremely flexible tools that can provide you with all the peace of mind you need to leave your kids alone with the TV.

One of the optional technologies you can get from Direct TV is a Digital Video Recorder. Digital Video Recorders are built into some satellite receivers and provide a great way to record the TV shows and movies that you want to watch, but wouldn’t otherwise be able to see because of other obligations like work, family, and community. This practice of recording programming so that it can be watched later is called “time shifting” and a Digital Video Recorder is extremely useful for “time shifting” because it’s easy to program, can store a huge amount of video on its hard disk, and even record video from two separate channels at the same time! As an added bonus, all of the video that it records is stored and played back with the same high quality picture and sound of Direct TV’s original broadcast.

Another optional technology supplied by Direct TV is HDTV. HDTV is a next generation television format that features a high resolution picture and wide screen along with a sophisticated sound format. All of these differences mean that you need a special TV set, a special receiver, and special programming to watch HDTV. Direct TV can provide everything that you need to enjoy this technology right now, except for the HDTV set.

Direct TV provides a lot of great technology that will enhance your television experience.

Emerging Branches of Chemical Engineering Jobs

Chemical engineering serves as wells of growth and longevity of an organization. There are various industries which are supported by the principles and application of chemical engineering, making a professional with this qualification very well after.

A broad range of industries, like; pharma manufacturing, petrochemicals, energy, iron & steel among many others are the some of the highly progressive sectors, where one can deep seat their careers, as these industries play a dominant role in the growth of an economy, jobs in this sector are forward -looking and are always available in abundance. The career growth and annual compensation in these job domains is the highest among the lote.

The secondary job sections, where chemical engineering professionals can establish their careers are; electronics, biotechnology, food processing, environment, safety, and health.

Also with the government's efforts to harness alternative sources of energy to decrease the pressure on demand for fossil fuels, chemical engineering professional must seek employment in this sector, only if, they have prior experience from the energy sector. Multinational companies from major developed nations are eyeing at investing in this sector, which will boost job creation, as chemical engineering professionals are armed with the essential skills, they would be in the epicenter of rise in demand.

If you wish to accelerate your career path, then, taking up a job in the pharmaceutical industry will be a good idea. Being the fastest growing industry along with major developed nations, the personal growth of a professional working in this industry is aligned with the vertical growth of their employer.

An emerging domain for your career aspirations and the hunger to innovate can be fulfilled if you develop an expertise and skills in nanotechnology. Some of the developed nations have bright prospects to steer your professional growth in this domain. Also, if you wish to level up your educational qualifications, then a master's degree in nanotechnology is advisable, as this is an upcoming domain of science which will create worthy career prospects, in the near future.

To sum it up, there are a broad range of job domains that you can choose from, if you wish to utilize what you learned in your degree education. Other than that the skills, potential, abilities and competencies you possess has made you eligible to seek employment in any job sector that will allow you to make use of the exercises mentioned above, can be stipulated as the 'best suited' job sector for you .

Australian Outback Vacations In Nullarbor

If you want to experience the ultimate in road trips, look no further than the Nullarbor Plain. Nullarbor is derived from two Latin words meaning "no trees" and this is a very accurate description of the area. Although arid and barren, there is not only incredible beauty in this land, but also lots to see. Covering 77,000 square miles, Nullabor is one of the largest semi arid Karst deserts in the world. The gateway to the desert is the Nullarbor Roadhouse, a motel and service station located next to the historic Nullarbor Homestead. North of here are the Murrawijinie Caves which can be toured with National Parks officers. The desert is home to a large network of caves which are dramatically cut into the rocks, and are often multiple kilometers wide.

East of the roadhouse is the Head of Bight, a popular whale watching spot. Here southern right whales can be viewed from May to the end of October as they congregate in groups of up to one hundred individuals. Boardwalks take visitors to lookouts where they can see the whales and also enjoy the breathtaking view of the cliffs that drop from the Nullabor Plain into the ocean below. Another area that should be a stop on all itineraries is the Nullarbor Bunda Cliffs, a series of lookouts that stretch for over two hundred kilometers.

Along the way, try a stop in Iron Knob, and trace the town's importance in the steel industry at the Mining Museum. More than just a place to stop for services, Nundroo offers excellent fishing, surfing, and local history. If you are interested in Aboriginal culture, stop at the Ceduna Aboriginal Arts and Culture Center, where you'll find authentic art and gifts, and the Language Center that is working to preserve the many varied Aboriginal languages.